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Tuesday, October 4, 2011

The NFL, Fox, and Hispanic Heritage Month


So September 15th to October 15th (2011) is Hispanic Heritage Month. I don’t tend to pay much attention to HHM, but it was interesting because I remember last week watching the NFL on Fox, where Curt Menefee segued into a tribute to Hispanic Heritage Month. They aired a clip for a Cardinals game, where an announcer yelled out “Touchdown” similar to the way the announcers in soccer games would do, you know the whole “GOOOOOOOOOOOOOOOOL!!!! GOOOOL!!! GOLAZO!!” Except for the football game it was “TOOOOOOOOOOOUCHDOOOOWN!!” The hosts got a good laugh out of it, but I was just thinking, really? This is how you guys are paying tribute to HHM on your show?

So in other words, a Spanish broadcast was enough to say hey, this is what HHM is all about-SPANISH. Don’t get me wrong I enjoy watching the NFL pregame show, it’s funny, it’s upbeat, and they manage to still talk football in a professional manner. So it wasn’t much of a surprise that this was how they were “honoring” HHM. Then again it could just be the whole Fox conservative thing that kicked in, where they you know bash anything that isn’t wealthy, uptight, or abiding by the “white cultural” standards. As much as I enjoy the show, the analytical part of my brain couldn’t help but kick in and I had to deconstruct what otherwise should have been an hour of witty interactions between the hosts, where they spent a good chunk of time making of fun of Terry Bradshaw’s age, lack of hair, lack of intelligence, or his libido.

But I guess it was one of those situations where it was the lesser of two evils, because then on Despierta America I watched them televise a clip of the Dallas Cowboys  halftime show, which consisted of a Ballet Folklorico, and grupo Intocable. So I guess the question becomes does it matter how the NFL pay tribute as long as they give recognition to the Hispanic/Latin@/Chican@ population?
A couple of other blogs that discuss the same topic:
http://blog.mysanantonio.com/nfl/2011/09/san-antonio-performers-to-help-cowboys-celebrat-hispanic-heritage-month/

NFL and HHM

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